‘3500 Extra Meetings Per Day.’
How A LARGE NORTH AMERICAN FMCG
Boosted Sales Productivity by 20%
with Maptaskr’s Microsoft Dynamics 365 Integration
Background
A leading Fast-Moving Consumer Goods (FMCG) and business services provider in North America, Cintas operates at massive scale — serving over one million customers across the U.S. and Canada, and running more than 11,700 distribution and service routes daily.
The company employs approximately 46,500 people and supports a network of more than 400 locations, including distribution hubs, service centers, and industrial laundry facilities. Within this sprawling infrastructure, Cintas maintains a complex, route-based delivery and service model — handling uniform rentals, facility services, safety and first aid, fire protection, and related customer support. Because each route, territory, and service point represents a potential sales or service engagement, even small inefficiencies aggregate into significant lost opportunity.
With over 3,000 sales representatives in the field, the company sought to improve its operational efficiency by enhancing territory management, route optimisation, and rapid access to customer data — ensuring field teams could make more informed decisions, increase daily productivity, and strengthen customer relationships.
Challenges: Inefficiencies in Sales Route Planning and Territory Management
Managing the logistics of a large sales team presented ongoing challenges. Sales representatives needed an efficient way to access client data, streamline route planning, and optimise territory management. Without these capabilities, the team struggled to maximise sales opportunities and maintain effective customer relationships.
Key challenges included:
Inefficient sales routes: Representatives lacked tools for optimising daily routes, leading to fewer client meetings and missed sales opportunities.
Limited customer data accessibility: Representatives required rapid, mobile access to CRM records for on-the-go client interactions.
Complex territory management: Territory managers needed improved solutions for managing and organising sales regions to maximise coverage.
Solution: Advanced Mapping and CRM Integration for Optimal Sales Operations
To address these challenges, the company implemented a comprehensive integration of mapping and territory management technology with Microsoft Dynamics 365. This solution equipped the sales force with advanced tools to streamline sales processes and increase daily productivity.
Key features of the Maptaskr solution:
Proximity search: Enables sales representatives to identify nearby clients, enhancing route efficiency.
Territory management: Facilitates better assignment and coordination of sales regions, improving coverage and reducing overlap.
Route optimisation: Assists in planning the most efficient sales routes, allowing representatives to maximise the number of meetings per day.
Advanced reporting: Provides valuable insights into sales performance, helping managers make informed decisions to support representatives and increase productivity.
By integrating mapping capabilities with Microsoft’s Dynamics 365, the company provided sales representatives with seamless mobile CRM access, optimised sales routes, and improved territory management.
OUTCOME
20% Boost in Productivity with 3,500 Extra Meetings Daily
The integration yielded a significant productivity boost, enabling each of the 3,500 sales representatives to schedule an additional meeting per day.
