“3500 Extra Meetings
Per Day.”
How A LARGE NORTH AMERICAN FMCG
Boosted Sales Productivity by 20%
with Maptaskr’s Microsoft Dynamics 365 Integration
Overview: Increasing Sales Efficiency with Integrated CRM Solutions
Industry: Fast Moving Consumer Goods (FMCG)
Solution: Maptaskr Microsoft Dynamics 365
Solution Area: Sales & Logistics
Region: North America
Background
A leading provider in the Fast-Moving Consumer Goods sector (FMCG), the company employs a large sales force responsible for managing extensive territories across North America. With over 3,000 sales representatives in the field, the company sought to improve their operational efficiency, specifically in territory management, sales route optimisation, and rapid access to Customer Relationship Management (CRM) data.
Challenges: Inefficiencies in Sales Route Planning and Territory Management
Managing the logistics of a large sales team presented ongoing challenges. Sales representatives needed an efficient way to access client data, streamline route planning, and optimise territory management. Without these capabilities, the team struggled to maximise sales opportunities and maintain effective customer relationships.
Key challenges included:
Inefficient sales routes: Representatives lacked tools for optimising daily routes, leading to fewer client meetings and missed sales opportunities.
Limited customer data accessibility: Representatives required rapid, mobile access to CRM records for on-the-go client interactions.
Complex territory management: Territory managers needed improved solutions for managing and organising sales regions to maximise coverage.
Solution: Advanced Mapping and CRM Integration for Optimal Sales Operations
To address these challenges, the company implemented a comprehensive integration of mapping and territory management technology with Microsoft Dynamics 365. This solution equipped the sales force with advanced tools to streamline sales processes and increase daily productivity.
Key features of the solution:
Proximity search: Enables sales representatives to identify nearby clients, enhancing route efficiency.
Territory management: Facilitates better assignment and coordination of sales regions, improving coverage and reducing overlap.
Route optimisation: Assists in planning the most efficient sales routes, allowing representatives to maximise the number of meetings per day.
Advanced reporting: Provides valuable insights into sales performance, helping managers make informed decisions to support representatives and increase productivity.
By integrating mapping capabilities with Microsoft’s Dynamics 365, the company provided sales representatives with seamless mobile CRM access, optimised sales routes, and improved territory management.
Results: 20% Boost in Productivity with 3,500 Extra Meetings Daily
The integration yielded a significant productivity boost, enabling each of the 3,500 sales representatives to schedule an additional meeting per day. This enhancement resulted in:
20% Increase in sales productivity: Representatives maximised their time in the field, driving more client engagements.
Increased revenue: With an additional 3,500 client interactions each day, the company saw a substantial increase in revenue and improved customer relationships.
Efficient territory coverage: Territory managers gained better visibility and control over regional assignments, ensuring comprehensive client coverage.
Quantifying the impact:
Daily: 3,500 extra client meetings
Weekly: 17,500 additional interactions over a 5-day workweek
Monthly: Approximately 70,000 additional client meetings
Annually: Around 840,000 extra client interactions
The integration of advanced mapping technology with Microsoft Dynamics 365 proved transformative for the company’s sales operations. By addressing inefficiencies in route planning, CRM access, and territory management, this solution enabled a remarkable increase in productivity, optimising sales efforts and driving consistent growth.
Is your organisation ready for a productivity boost? Learn more about how advanced CRM and mapping integrations can streamline your operations and elevate your team’s performance.